Marketing Teacher approached Hayden Digital to refresh the look and feel of their online marketing resource site. The website contains a vast number of free lessons, exercises and resources for marketing students around the globe. Consisting of over 250 content pages and with a large portion of the sites traffic coming through search engines and inbound links it was critical that URL changes were managed with traffic in mind.
Each page was assigned a new more consistent and search engine friendly URL and all redirections were managed with 301 redirects to ensure not a single hit was missed, and the huge amount of PageRank the site had accumulated over the past 10 years was not lost.
The new website went live at the beginning of July – Take a look!
Tags: Analytics, SEO, Web Development